Terms of service
The agreement between you (the developer) and EFOLI (AppThrive's operator) when you use the platform.
Draft — in review with legal counsel
The text below is AppThrive's internal draft of this document. It has not been reviewed by qualified legal counsel yet and is not binding. We're publishing it in-place so reviewers and interested readers can see our direction; final binding text replaces this once counsel signs off.
If you need this signed as part of a procurement or security-review process before we publish, email jahangir@efoli.com and we'll send the current draft under NDA.
Effective date: on publication
1. Agreement
By using AppThrive, you agree to these Terms. If you’re using AppThrive on behalf of an organization, you represent that you have authority to bind the organization.
2. The Service
AppThrive is a merchant success platform that:
- Ingests data from Shopify’s Partner API and your apps
- Computes merchant intelligence scores and insights
- Surfaces daily action items
- Orchestrates communications through your connected providers (BYO-sender)
- Delivers weekly merchant reports
AppThrive does NOT send email on your behalf. We orchestrate sends through your connected Email Service Provider (ESP). You own the sender reputation, the sending relationship, and compliance with CAN-SPAM / CASL / GDPR for your outbound communications.
3. Your account
You’re responsible for:
- Keeping your credentials secure
- All activity under your account
- Ensuring team members follow these Terms
- Providing accurate, up-to-date account information
4. Acceptable use
See our Acceptable Use Policy for full details. In summary, don’t:
- Use the Service for illegal activity
- Send spam or content you don’t have consent to send
- Scrape, reverse engineer, or abuse the Service
- Violate your merchants’ privacy rights
- Circumvent rate limits or plan restrictions
5. Plans and billing
- Plans: Free, Pro, Scale, and Internal — see pricing.
- Metering: pricing is per active merchant relationship, not per contact in your install base.
- Billing: monthly or annual, via Stripe. Overages billed in arrears.
- Trial: 14-day trial on paid plans, no card required.
- Cancellation: cancel anytime; effective at end of current billing period.
- Refunds: pro-rated refunds for annual plans cancelled within 14 days; no refunds otherwise (subject to your jurisdiction).
6. Data ownership
- Your data is yours. You retain all rights to data you upload or generate.
- Our IP is ours. AppThrive’s software, designs, and content are proprietary.
- Feedback: if you provide feedback or suggestions, we may use them without obligation to you.
7. Data processing
For your merchants’ data that passes through AppThrive, we act as a data processor on your behalf. Our Data Processing Addendum governs this relationship.
8. Third-party integrations
When you connect third-party services (ESPs, AI providers, etc.), those services operate under their own terms. We’re not responsible for their actions or outages.
9. Uptime SLA
| Plan | Uptime target |
|---|---|
| Free | Best-effort, no SLA |
| Pro | 99.9% |
| Scale / Internal | 99.95% |
Service credits for SLA breaches: 10% of monthly fee per 0.1% below target, max 50% credit. Credits must be claimed within 30 days.
10. Disclaimers and limitations
Service “as is”: AppThrive is provided “as is” without warranties of any kind.
Limitation of liability: AppThrive’s total liability is capped at fees paid in the 12 months preceding the claim. No indirect, incidental, or consequential damages.
No guarantee of results: scores and predictions are best-effort; customer retention and expansion depend on many factors outside AppThrive’s control.
11. Termination
We may suspend or terminate your account for:
- Violation of these Terms
- Non-payment (after 30-day grace period)
- Abuse or harmful behavior
- Legal requirement
You may cancel at any time. Upon termination:
- Access revoked immediately
- Data retained for 30 days (for recovery)
- After 30 days, data cryptographically erased
12. Governing law
These Terms are governed by the laws of [jurisdiction — on publication, per counsel]. Disputes resolved in the courts of [court].
13. Changes
Material changes to these Terms will be announced at least 30 days in advance. Continued use constitutes acceptance.