AppThrive
Pricing

Pay for merchants you actually manage.

No per-contact tax. No feature gating on the core workflow — Free and Pro run the same scoring engine, same Action Queue, same weekly reports. You pay for volume and seats, not capability.

Free

Start tracking your first 100 merchants.

$0/ month
Merchants100
Connected apps1
Team seats1
API rate limit120 / min
  • All 5 scores + daily Action Queue
  • Weekly merchant intelligence report (1 config)
  • BYO sender — connect Resend or SendGrid
  • Shopify Partner API sync
  • Community support
Start free

Solo devs validating the workflow on a single app.

Most popular
Pro

For the indie developer running a small app portfolio.

$29/ month
Merchants2,000
Connected apps3
Team seats5
API rate limit600 / min
  • Everything in Free, plus:
  • Unlimited weekly report configs
  • Workflow editor (triggers, conditions, waits, branches)
  • 14-day trial on first upgrade
  • Email support
Upgrade to Pro

Most teams move here around their second app or 500th paid merchant.

Scale

For multi-app developers with real merchant volume.

$149/ month
Merchants20,000
Connected appsUnlimited
Team seatsUnlimited
API rate limit6,000 / min
  • Everything in Pro, plus:
  • Merchant cap lifts to 20k
  • Unlimited apps + seats
  • 6,000 req/min ingest tier
  • Priority support
Upgrade to Scale

Agencies and growth-stage devs with 4–6 apps live.

Prices in USD. Annual billing = 20% off, billed up front. Free includes no trial — upgrade any time. Pro and Scale include a 14-day trial on your first paid subscription.

Questions people actually ask.

If yours isn't here, reply to your welcome email — Jahangir reads every one.

What happens when I hit my plan limit?
Existing merchants keep syncing. New merchant inserts from Partner API pause until you upgrade — we log the cap-hit so you can see it on the dashboard. The rest of the product (Action Queue, weekly reports, campaigns) keeps working on whatever we already have.
Are there any features locked behind Pro or Scale?
Two, today: the workflow editor (view-only on Free) and unlimited weekly report configs (Free includes one). The 5-score engine, Action Queue, merchant profiles, metric thresholds, audit log, and compliance tooling are the same on every plan.
Can I switch plans any time?
Yes. Upgrade is immediate and prorated. Downgrade takes effect at the next billing period. Cancellation keeps you on your current plan through the period you already paid for, then reverts to Free.
Do you charge for sending email?
No. We never send email ourselves — your ESP (Resend, SendGrid) does. You pay them directly for what you send. We charge for the platform and the orchestration, not the delivery.
Annual billing?
Yes. 20% off on Pro and Scale if you pay up front for the year. Available at checkout — no separate form.
What about Shopify Billing?
We bill through Stripe, not Shopify, because our customers are app developers — not Shopify merchants. Shopify Billing is for apps sold to merchants. Your own app can keep using Shopify Billing with its merchants exactly the same as before.
What happens to my data if I cancel?
You keep read access for 30 days. After that, full deletion — sends, events, scores, queue items, reports. Audit log retained per our retention config (default 2 years, configurable). Deletion runs on a nightly cron with a 30-day grace window.
Enterprise / custom pricing?
For orgs above Scale limits, we do custom plans. Email jahangir@efoli.com with your app count, merchant count, and any compliance requirements (SOC 2, EU residency, etc.). We usually reply the same day.

Stop losing merchants you didn’t know were leaving.

AppThrive is in invite-only beta. Get a code from someone who has one, or join the waitlist — both take 30 seconds.

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