AppThrive
Legal

Acceptable use policy

The small list of things you can't do on AppThrive — mostly around spam, harassment, and using the platform to abuse merchants.

Draft — in review with legal counsel

The text below is AppThrive's internal draft of this document. It has not been reviewed by qualified legal counsel yet and is not binding. We're publishing it in-place so reviewers and interested readers can see our direction; final binding text replaces this once counsel signs off.

Effective date: on publication

1. Prohibited activities

You may not use AppThrive to:

  1. Violate law — activities illegal in your or affected parties’ jurisdictions
  2. Spam — send unsolicited commercial messages; violate CAN-SPAM, CASL, GDPR consent requirements
  3. Deceive — send messages with false headers, misleading subject lines, forged sender identity
  4. Harass or harm — threats, hate speech, abuse, harassment of any person
  5. Scrape or harvest — collect personal information without consent
  6. Interfere with the Service — DDoS, exploit vulnerabilities, reverse engineer
  7. Circumvent limits — create multiple accounts to evade plan limits; share credentials
  8. Violate IP rights — infringe copyright, trademark, patent, or trade secrets
  9. Distribute malware — links to malicious software, phishing, fraud
  10. Content violations — child sexual abuse material (CSAM), incitement to violence, non-consensual intimate imagery

2. Communication standards

When using AppThrive to contact merchants:

  • Consent required — only contact merchants who have granted appropriate consent
  • Honor unsubscribe — respect opt-outs within 10 business days (CAN-SPAM) / immediately (GDPR)
  • Truthful identification — use verified sender domains; don’t spoof
  • Relevant content — content must relate to the app relationship
  • Frequency discipline — don’t abuse frequency caps or quiet hours overrides

3. Enforcement

Violations may result in:

  1. Warning (first offense, minor)
  2. Feature restriction (specific feature disabled pending resolution)
  3. Suspension (read-only mode, sending paused)
  4. Termination (serious / repeated violations)
  5. Legal action (for illegal activity)

Automated enforcement triggers:

  • Spam complaint rate > 0.1% → auto-pause sending
  • Bounce rate > 5% → auto-pause sending
  • Sustained abuse of plan limits on free tier → throttle or suspend

4. Reporting abuse

Report violations: abuse@appthrive.io

We respond within 24 hours and may request additional information.

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